If staying overnight in a guitar-shaped hotel sounds like a dulcet ditty, get ready.
Guests can start making reservations at the iconic property northwest of Miami this week, three months before the centerpiece of the Seminole Hard Rock Hotel & Casino's $1.5 billion expansion officially opens. The Seminole Tribe of Florida hopes to make the rock ‘n’ roll-themed property in Hollywood, Florida, an international gaming destination.
Rates will be released Wednesday, when reservations open. An existing 465-room hotel on site is charging between $189 and $499 per night in July and August. A third hotel, the seven-story Oasis Tower, also will begin accepting reservations Wednesday.
The 638-room guitar hotel, designed by Klai Juba Wald of Las Vegas, debuts Oct. 24, just ahead of the Super Bowl is to be held in February 2020 at Hard Rock Stadium in nearby Miami Gardens, Florida. The building is designed to look like back-to-back-guitars, with faces, necks and strings that extend 450 feet into the air, making it unlike any other hotel in the world, Seminole Tribe officials say.
When completed, the Seminole Hard Rock expansion will bring the total number of hotel rooms on-site to 1,271. The casino is expected to nearly double in size and feature 3,000 slot machines, more than 225 table games and a 45-table poker room. The Maroon 5 band will perform the grand opening show in a new 7,000-seat venue Oct. 25.
The guitar hotel is part of the flagship destination for the Seminole Tribe’s Hard Rock International operations. The organization also is completing a $750 million expansion of the Seminole Hard Rock Hotel & Casino in Tampa, Florida, that will be completed Oct. 3. That project will expand the existing hotel and provide additional retail, restaurants and entertainment.
While the hotel’s design likely won’t be enough of a long-term draw after the novelty wears off, the casino, large guest rooms and entertainment venue give the property a chance at sustained success, explained Hank Jones, a hospitality consultant based in California.
“In the 1970s, we were all thrilled with the uniquely designed, skyscraper atrium hotels designed by John Portman,” he wrote in an email. “I remember my parents going to the opening of the Bonaventure Hotel in Downtown [Los Angeles] and touting its wonderful design. Now the consumer is not enamored with glass elevators and pie-shaped rooms. These hotels suffer from obsolescence.”
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